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Product Marketing Manager - Digital Solutions
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- This position is responsible for leading all product marketing efforts for Rite-Hite Digital Solutions.
- Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management
- Aligned with the defined marketing strategy and starting at the Idea or pre-Phase 0 of the new product development process, creates annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation, sales enablement tools and training and demand generation
- Works with the shared marketing services team to define the optimum marketing mix (awareness, lead generation/nurturing) and activities (digital, website, SEO, PPC, E-mail, media, print, tradeshow, content marketing, etc.)
- This role will report to the Chief Marketing Officer and does not have direct reports.
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