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Product Marketing Manager
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- We're looking for a Product Marketing Manager to drive transformational growth within Rocket Software's Application Modernization business unit.
- Reporting to the Director, Product Marketing as part of the Solutions and Customer Marketing team, and working closely with Growth Marketing, Product Management and Sales, you will lead the go-to-market (including messaging, collateral and launches) for solutions that enable IT teams at some of the world's largest organizations to modernize their IT infrastructure and applications, from mainframe systems to the cloud.
- Sharpen Insights to Attract & Engage Audiences: Lead the development and ongoing improvement of audience and persona frameworks and buyer journey maps to inform content strategy, demand and conversion programs.
- Evolve High Impact Product Launch Strategy: Improve the market and customer impact of product launches with defined accountability and outcomes.
- Accelerate Customer Value: Continuously improve customer marketing post-sale programs and campaigns that enable adoption, facilitate renewal, encourage cross-sell/upsell and create advocacy.
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