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Product Marketing Manager at Greenway Health in Remote
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- Reporting to the Director, Marketing, the Product Marketing Manager will be a key member of the product marketing team, driving the messaging and positioning, solutions campaigns, sales enablement, and go-to-market efforts for our healthcare IT solutions.
- The Product Marketing Manager is responsible for developing product messaging for the deployment of new features and functionality for existing products as well as new products and serves as a subject matter expert relative to the sales positioning of each.
- Working closely with a variety of teams including sales, product management, operations and customer success, the Product Marketing Manager will oversee and create unique and consistently delivered messaging and assets to realize marketing originated bookings goals and sales revenue targets.
- initiatives to overcome business obstacles, drive market share & achieve sales targets, defining product pillar value proposition, key messaging, campaign approach, sales enablement and more.
- Leads tactical execution of product marketing strategy for Greenway's multi-channel marketing efforts, including media, website implementation, social engagement, and related digital drivers.
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- greenway health
- chronic care management
- population health management
- channel marketing
- product marketing manager
- sales enablement
- brand strategy
- electronic health records
- revenue cycle management
- medical sales
- team driving
- marketing strategy
- customer success
- practice management
- medical billing
- community health
- learning and development
- tactical
- data management
- alignment