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Paid Search Specialist
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- She/he will work closely with other members of the Performance Media team, the SEO/web team as well as external agencies/vendors to analyze performance of media channels inclusive of paid search, social media, programmatic display, and video and communicate results and insights to key stakeholders.
- The Paid Search Specialist will be the main point of contact for our paid search program, working closely with our agency, analytics and data science teams to push the program forward with a focus on driving efficient demand.
- The Paid Search Specialist will also be responsible for maintaining the integrity of performance media measurement by overseeing the processes for URL tracking parameters and pixel/tag management.
- Provide insights and optimization recommendations for paid media channels including paid search, social, display, out-of-home, digital audio, video, OTT/Connected TV and other emerging channels.
- Oversee the relationship with our MTA/MMM partner to ensure we are getting the most out of our partnership.
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