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Paid Media & Search Engine Optimization Manager
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Full-time
- Description Paid Media & SEO Manager
- Check out each of the unique Johnson Outdoor brands in Fishing, Watercraft, Camping, and Diving !
- The Paid Media & SEO Manager delivers value by ensuring paid media and search engine optimization (SEO) strategies, plans, in-flight optimizations, and reporting fully support and deliver on each brand's marketing goals and strategies, leading industry practices, and corporate policies supporting full-funnel key performance indicators (KPIs).
- Typically requires a minimum of 7 years of progressively responsible digital marketing, paid media, or ecommerce marketing experience which includes managing and driving digital marketing, paid media, and eCommerce plans and tactics to successfully drive positive return on investment.
- Expert-level experience in and strong working knowledge of digital marketing channels such as organic search (Google, Bing), PPC, leading social platforms, YouTube, display, and affiliate; and paid media campaign performance drivers and structures.
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