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Paid Media Analyst
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- GoPro's performance marketing team is seeking a highly analytical and detail-oriented Paid Media Analyst as we build out our in-house advertising team.
- As a Paid Media Analyst, you will work closely with the Search, Social, and Programmatic teams to conduct in-depth analyses of campaign performance, providing actionable insights to help drive strategic marketing decisions.
- The ideal candidate should have a strong quantitative background, ability to synthesize data for storytelling, and a passion for uncovering trends and patterns in data.
- Collect and consolidate campaign data from all channels into a master data source
- Collaborate with performance marketing peers and in-house creative teams to understand campaign strategy and structure
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