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On - Call - OmniCommerce Marketing Consultant
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Part-time
- On-Call - OmniCommerce Marketing ConsultantThis position will support the Sr. Omnicommerce Marketing Manager leadership in implementing broader strategy development, planning, activation and overall analysis + story-telling to drive top and bottom line growth and capture demand in-store and online within the Dairy Foods division of Land O’Lakes.
- Develop, execute, and analyze the instore shopper marketing, omnichannel marketing and retail media programs for the large customers (Walmart, Kroger and Instacart) and consult on tail-retailers integral to our businesses.
- Develop campaign strategy and launch advertising campaigns across Retail Media Networks and ad-tech partners.
- Optimize retailer paid search campaigns towards Land O’Lakes and other brands priority sales, marketing KPI’s and strategic objectivesKeep a steady pulse on the overall retail/shopper industry and educate and guide cross functional team members on how to leverage the space for business growth.
- Ongoing analysis + story telling of all shopper marketing, omnichannel marketing and retail media programs as part of the cross-functional Integrated Business Planning process.
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