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Office of Admissions Enrollment Marketing Specialist
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$55,000 - $60,000 a year
Full-time
- The Enrollment Marketing Specialist reports directly to the Executive Director of Strategic Enrollment Management and is a vital member of the admissions team, responsible for developing and implementing marketing strategies to attract prospective students and drive enrollment growth.
- Develop and execute comprehensive marketing plans to support enrollment goals, including targeted outreach campaigns, digital advertising, social media initiatives, and print materials.
- Conduct market research and analysis to identify trends, competitive landscapes, and opportunities for student recruitment.
- Proficiency in digital marketing channels and tools, including social media platforms, email marketing platforms, content management systems, and analytics tools.
- Minimum of 2-3 years of experience in marketing, with a focus on enrollment marketing or higher education marketing preferred.
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