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Northern California Market Manager
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Full-time
- Guide accounts in effective merchandising through proper shelf management and brand visibility, and to ensure brand marketing materials and displays are utilized within your assigned account base.
- Build and maintain effective business relationships with the trade, bartending community, distributors, gatekeepers and local market influencers.
- Develop and manage brand and category training for key accounts and consumers, ensuring we are top of mind in the bartending community and within top-tier accounts (both on and off-premise).
- Set up and attend brand-building promotions, on-premise and special events (retailer & consumer samplings, brand launches, cocktail contests, dinner pairings, etc
- Monitor and report competitive activity, brand movement, pricing, and distribution penetration and highlight opportunities to the Marketing and Sales team.
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