Trajan Wealth LLC

We are seeking an experienced Marketing Copywriter/Editor with a minimum of 10 years of direct-to-consumer marketing experience.. Minimum of 10 years of experience as a copywriter, specializing in direct-to-consumer marketing (financial services industry a plus).. Proven expertise in SEO copywriting, with a strong grasp of keyword research, on-page optimization, and content strategy.. United Healthcare PPO Medical employee coverage paid by Company. Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available

marketing copywriter

Job Purpose If you are looking for an opportunity with a growing company, great leadership and fun co-workers, Trajan Wealth is the company for you! We are seeking an experienced Marketing Copywriter/Editor with a minimum of 10 years of direct-to-consumer marketing experience. The ideal candidate will possess a strong background in product writing (specifically in financial services), demonstrating a proven track record of creating compelling, conversion-focused copy across various channels, including audio and video (TV, radio, podcasts, instructional video, etc.). Duties And Responsibilities <ul><li>Develop engaging and persuasive copy for diverse marketing materials, including website content, email campaigns, product descriptions, direct mail pieces/invitations, and advertising collateral.</li><li>Collaborate closely with the marketing team to develop creative concepts and messaging strategies that resonate with our target audience and drive measurable results.</li><li>Conduct thorough keyword research and optimization to ensure all copy is SEO-friendly and achieves high rankings in search engine results.</li><li>Write clearly and concisely to effectively highlight key features, benefits, and unique selling points while maintaining brand voice and tone.</li><li>Craft compelling headlines, taglines, and calls-to-action that capture attention and drive customer engagement.</li><li>Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.</li><li>Stay informed of industry trends and best practices in copywriting, AI, search optimization and direct response marketing, integrating new strategies and techniques into our campaigns. </li></ul>Qualifications <ul><li>Bachelor's degree in English, Marketing, Communications, or a related field, or equivalent experience.</li><li>Minimum of 10 years of experience as a copywriter, specializing in direct-to-consumer marketing (financial services industry a plus).</li><li>Proven expertise in SEO copywriting, with a strong grasp of keyword research, on-page optimization, and content strategy.</li><li>Experience in writing for direct mail campaigns, including sales material, postcards, invitations, and promotional materials.</li><li>Exceptional writing skills with keen attention to detail and the ability to tailor messaging to audiences and channels.</li><li>Strong project management skills, capable of managing multiple deadlines and delivering high-quality work in a fast-paced environment.</li><li>Creative thinker with a passion for storytelling and a talent for generating fresh ideas that drive engagement and conversions.</li><li>Proficiency in Microsoft Office for Mac, Google Suite, and familiarity with analytics tools such as Google Analytics. </li></ul>Benefits <ul><li>$68,000-$80,000 base salary</li><li>401k with matching component up 13%</li><li>United Healthcare PPO Medical employee coverage paid by Company</li><li>Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available</li><li>Generous holidays and PTO</li></ul>

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