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Mgr, Marketing
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$104,000 - $171,600 a year
Full-time
- Reporting to the Head of Digital Strategy and Growth, the Digital Campaign Manager is responsible for managing digital growth campaigns for multiple business lines within Cboe. Working across functional groups ranging from product marketing to our agency to development, you will be responsible for helping to define campaign requirements, executing their delivery, optimizing their performance, and reporting results.
- The ideal candidate has a broad digital background and understands how marketing channels, analytics, and the digital experience should work in concert.
- Strong understanding of best practices within multiple digital marketing disciplines such as traffic acquisition (e.g., natural and organic search, paid social, display), conversion rate optimization, user engagement, analytics, and marketing automation.
- B2B demand generation experience (e.g., events, enterprise services) across the lifecycle and experience with enterprise data marketing preferred.
- Bonus points for visualization tools such as Tableau and Google Data Studio.
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