Upvote
Downvote
Mgr Marketing Account Strategy
Share Job
- Suggest Revision
Full-time
- The Manager works collaboratively to understand the patient journey and target audiences and puts in place ongoing planning and execution of Moffitt's demand generation and content marketing strategy to breed consumer and provider demand.
- The role serves as a marketing strategist and provides expert council to service line leaders.
- The manager will oversee strategic planning engagements with the clinical and research leadership to understand their needs and link them to the overall brand strategy.
- Demand Generation & Conversion Marketing Strategy to Increase New Patient Volume for Moffitt Leads demand generation and conversion/marketing funnel strategies, budgets and tactics through planning, researching, interviewing, writing, editing, proofing, and design coordination.
- Collects, coordinates and interprets data as it relates to the hospital and its competitors, including charge information, patient origin, market share and other statistics utilizing marketing databases Works with the overall brand strategy team to develop, execute, analyze and utilize extensive consumer research surveys across the state & the nation Credentials and Qualifications: Bachelor’s Degree in Advertising, Marketing, Communications, Business Administration.
Active Job
Updated 5 days agoSimilar Job
Relevance
Active