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Media Director
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$135,000 - $175,000 a year
Full-time
- TDA is looking for a confident, hard-working, and motivated self-starter who can thrive in a fast-paced environment.
- Demonstrated industry knowledge, expertise and thought leadership across all media, specifically digital and programmatic planning, buying, and reporting.
- Provide thought leadership POVs and ability to present comprehensive reports and insights on campaign performance, providing actionable recommendations for future optimization and success
- Oversee campaign buying, management and reporting, including in-depth analytics of reach/frequency, CPA, ROI, ROAS and incrementality with extensive experience with platforms including: Google Analytics, Google Tag Manager, Looker Studio, Google Ads, Meta Ads, ProgrammaticDSPs (e.g. Trade Desk), RMNs (Roundel, Walmart, Amazon), and Ad Servers
- Expertise in both traditional and digital marketing channels (TV, Radio, OOH, OTT, Search, Display, and Social) with a deep understanding of cross channel media planning and buying
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