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Media Analyst Hybrid
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- Standardize reporting (weekly, monthly, end of year) at multiple levels of granularity, including KPIs like leads, conversion rates, traffic, audiences, and website through-put and engagement.
- and present regular strategic findings: Data mine for impactful trends that inform best-practices at a deeper level (e.g. funnel drop off, seasonality, creative, audience, etc
- monitor and analyze the health of our marketing funnel, utilizing key insights to optimize strategies and fuel sustainable growth.
- cross-functional team in developing a robust and data-backed paid media strategy.
- identify opportunities for process improvement and efficiency in marketing analysis
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