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Marketing Specialist
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- Utilizes mediums that include television, direct mail, print, radio and door tags to produce leads for all sales channels, ranging from making the phones ring in the call center, to generating web commerce, to driving traffic to retail partners locations.
- Reporting to the Sr. Manager of Digital Acquisition, the Digital Acquisition Marketing & Sales Generalist will facilitate day-to-day operations of digital experiences targeting non-subscribers/prospects to maximize accuracy, relevancy, and impact of Client’s marketing across the digital ecosystem, including Client.com, personalized community landing pages, authorized third party sites, chat/chatbot, and more.
- Must have basic creative and copywriting skills, with Photoshop experience preferred
- Conduct ongoing audits of marketing content, pricing, and user flows across the digital ecosystem ( third party sites, chat/chatbot) to ensure accuracy and relevancy to maximize sales impact; present findings and recommendations to internal stakeholders
- Drive 100% accuracy of content and adherence to brand and business objectives as well as to regulatory and privacy guidelines, in close partner with internal Marketing Strategy, Product Marketing, Brand, and Legal teams
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