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Marketing Specialist
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Full-time
- Plans and writes creative marketing content for the website, social media, native advertising, TV monitors and marketing campaigns as assigned, including student and employee interviews and human interest stories.
- Assists with market research including surveys, questionnaire development, focus groups, and respondent data entry, tabulating and reporting results and monitoring outcomes of marketing and advertising efforts.
- Assists in planning and executing marketing and public relations special events such as news conferences, ground breakings and ribbon cuttings as assigned.
- Reviews marketing material and web site content to improve search engine optimization.
- PRINCIPAL WORKING RELATIONSHIPS: Works directly with Director of Marketing and Public Relations.
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