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Marketing Public Relations Specialist
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- Fully complies with the requirements of all Credit Union policies, including but not limited to the Bank Secrecy Act, the Patriot Act, and OFAC Policies.
- Support the creation of email marketing campaigns, including high-quality promotional email designs based on knowledge of responsive design, layout principles, efficient coding, and aesthetic design concepts.
- Composes copy for specific advertising mediums, such as websites, brochures, emails, direct mail, radio, television, and digital.
- Administers marketing communications campaigns; tests and analyzes workflow, lead generation, and lead nurturing; and identifies tactics for improvement using single-send email and marketing automation.
- Also monitors keywords, terms, and competitor activity, on social media sites, industry message boards, and leading search engine sites.
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