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Marketing Pipeline Enablement Manager
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- Working closely with the VP of Marketing, you will play a critical role in shaping the results of the Marketing and Sales Development (SDR) teams, ensuring that we are operating at peak efficiency and effectiveness.
- Work closely with Marketing/SDR Leadership to drive more quality MQAs, Demo/Pricing Requests and pipeline; helping to optimize the marketing-generated pipeline.
- Support Marketing/SDR process, including review of pipeline performance and SDR activities (e.g. follow-up on MQAs and Demo/Pricing Requests).
- Maintain tracking of MQA performance, deeply understand funnel health, including demo/pricing request and MQA qualification and disqualification reasons; provide insights and suggested process optimizations to RevOps and GTM Leadership (VP of Marketing, NA & VP of Sales, NA, SDR Leader).
- Create value-driven, compelling email copy to support SDR sequences, and OTS Sales/CS enablement for key revenue-generating programs and initiatives.
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