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Marketing Operations Manager
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- Administer and own the governance of marketing tools such as Salesforce Pardot, digital event/webinar platforms, Google Tag Manager, Google Analytics, CDP, and tracking URL taxonomy.
- ensure marketing data in downstream reporting tables and dashboards are timely and accurate.
- Support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.
- Partner with the Growth Marketing Lead on execution of marketing automation roadmap, utilizing data-driven approaches to optimize campaign performance, conversion rates, and customer engagement across channels.
- Ensure data accuracy, integrity, and security by implementing and maintaining data governance best practices
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