McAfee, Inc

As a critical member of the McAfee retention team, the digital marketing manager will be responsible for driving key business metrics through data-driven experimentation, and optimization.. This person will report to the Director of Marketing and work closely with them to identify opportunities for landing page optimization and improve customer experience through personalization.. Gather and analyze data from multiple sources, including Adobe Analytics, Adobe Test & Target, derive key KPIs and insights to understand test results and identify next steps. You have knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms such as Google Analytics and Optimizely. McAfee is a leader in personal security for consumers.

marketing manager

Job Title Marketing Manager, Retention - Remote Role Overview As a critical member of the McAfee retention team, the digital marketing manager will be responsible for driving key business metrics through data-driven experimentation, and optimization. This person will report to the Director of Marketing and work closely with them to identify opportunities for landing page optimization and improve customer experience through personalization. This person will work with marketing operations and other cross functional partners through the day-to-day execution of testing, analytics, creative, campaign launches for key customer segment prioritized as one of the top growth levers for the company. This is a remote position based in the United States or Canada. We are only conisdering candidate based out of the United States or Canada and are not offering relocation assistance at this time. About The Role <ul><li>Collaborate with cross-functional teams to drive key business metrics through experimentation and marketing initiatives.</li><li>Lead creative optimization for the customer journey—building a relationship with the customer, driving engagement, and focusing on key monetization opportunities.</li><li>Utilize quantitative data and customer insights to identify key optimization opportunities to personalize customer communication.</li><li>Gather and analyze data from multiple sources, including Adobe Analytics, Adobe Test & Target, derive key KPIs and insights to understand test results and identify next steps</li><li>Proactively drive projects to meet deadlines, prioritize, and escalate issues as needed. </li></ul>About You <ul><li>You have at least 5+ years of professional experience. </li><li>You have demonstrated driving initiatives in improving customer experience through landing page optimization and journey personalization. </li><li>You have a proven ability to drive multiple initiatives in a fast-paced, innovative environment. </li><li>You have strong interpersonal communication skills to develop key relationships and influence teams to accomplish objectives. </li><li>You have a passion for driving impact through ruthless tactical execution. </li><li>You have a detailed understanding of the a/b testing process and have experience with and data-driven experimentation. </li><li>You have experience with analyzing, interpreting, and leveraging quantitative and qualitative data to glean customer insights and make business decisions. </li><li>You have knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms such as Google Analytics and Optimizely  </li></ul>Company Overview McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment. Company Benefits And Perks We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees. <ul><li>Bonus Program</li><li>401k Retirement Plan</li><li>Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage</li><li>Paid Parental Leave</li><li>Support for Community Involvement</li><li>14 Paid Company Holidays</li><li>Unlimited Paid Time Off for Exempt Employees</li><li>96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year </li></ul>We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. The starting pay range for this position is $95,890.00-$157,540.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner. Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.

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