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Marketing Manager - Demand Generation
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- Specific Responsibilities Responsible for meeting the demand generation goals across the total Kohler Home Solutions business Responsible for the management of the Luxstone Showers pay per inquiry dealer funded lead generation programResponsible for migrating our Walk in Bath lead generation from the current Kohler funded model to a dealer funded, Kohler managed modelImplement marketing best practices to improve efficiency and effectiveness of our entire marketing team.
- Manage marketing operations by developing processes, owning execution, and ensuring healthy delivery and performance across digital and non-digital demand generation initiativesPrioritize project work and create realistic project timelines, ensuring seamless workflow, cross-channel collaboration, and adherence to deadlines.
- Own the knowledge base of demand generation campaign insights, managing the development of reporting tools and analytics needs that will support the channel teams.
- Manage workflows through a project management software like Basecamp, Workfront, or other leading software.
- MBA/MS preferred 8-10 years of experience in Customer Acquisition and Conversion, Sales, Marketing, Channel Management Experience executing large scale marketing campaigns in at least one digital marketing channel such as FB Ads, SEM, email, display, etc.
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