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Marketing Manager
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Full-time
- Under the guidance of the Director of Sales & Marketing, the Marketing Manager will lead the strategy and execution of a proactive, effective and integrated marketing strategy that drives revenue, property recognition, and loyalty.
- This strategy will cover all channels including online and offline marketing, hotel standards, CRM, social media, traditional PR campaigns on a local (and national level), and advertising (print and digital).
- Participate in the development and execution of comprehensive internal and external marketing plans for the hotel, hotel restaurants, and the Capitol District focused on traditional and digital advertising, collateral, social media, event marketing, and public relations.
- Create and manage press releases as directed by the DOS and/or GM. Should be a minimum of one press release per quarter.
- Oversee the hotel, restaurants, bars and coffee shop’s social media campaigns, including content creation, scheduling and tracking.
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