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Marketing Manager
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- Reporting to the Director of Marketing, this highly skilled and experienced Marketing Manager will drive the company's new marketing initiatives to ensure targeted KPIs are met.
- The ideal candidate will be a data-driven marketer with a proven track record of creating successful marketing campaigns for students that achieve strategic objectives.
- Oversee the end-to-end creation and execution of integrated lifecycle marketing campaigns across various channels, including email, paid search, paid social, display advertising, remarketing, webinars, direct mail, print, telemarketing, event management, and content marketing.
- Experience creating and managing large-scale email marketing campaigns, including developing nurture tracks that drive engagement.
- This role is also responsible for managing and executing marketing for established non-certification programs such as conference attendance, Career Center and Career Fair promotion, scholarships program promotion, and others as assigned.
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