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Marketing Consultant II, Marketing Communications
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$73,370 a year
Full-time
- This individual contributor is primarily responsible for assisting senior colleagues to support integrated marketing communications programs, supports market data collection efforts, and supports the creative team.
- Supports market data collection efforts by identifying necessary data and insights needed to develop actionable, evidence-based marketing plans; partnering with research and strategy teams to understand marketplace and consumer dynamics driving strategy; providing input into market research; partnering with analytics teams to track performance; and reporting ROI on strategies and tactics.
- Supports the implementation of marketing strategies under the guidance of more senior colleagues by executing on strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting market research and analysis to identify new opportunities and/or validate assumptions; gathering sales and marketing metrics; and creating reports.
- Supports creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; writing creative briefs that inform and inspire writers, designers, and other creative professionals; and reviewing the completed brief with more senior colleagues.
- Supports integrated marketing communications programs under guidance from more senior colleagues by contributing to the creative development process; integrating business-to-business, business-to-consumer, and line of business; analyzing data or conducting research to understand stakeholder attitudes and needs; translating insights into promotional strategies; and communicating consistent positioning and messages across all media.
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