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Marketing Automation Specialist
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Full-time
- Overview The Marketing Automation Specialist is a key player in executing our marketing strategy through hands-on, execution-focused responsibilities.
- In this role, you will design and implement the technical programs and assets necessary for our marketing campaigns through our marketing automation platform, Marketo.
- This role demands a high level of proficiency in technical tools and techniques, focused on building programs, assets, datasets, and automations – including but not limited to nurture and event programs, emails, landing pages, audience lists, and schedules/automations.
- You will also be responsible for tagging, tracking, and tokenization of all assets and programs for the purposes of performance measurement and optimizations.
- Workflow Management Tools (Workfront preferred, Asana, Trello, etc.)
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