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Manager, Sr Web Analytics
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Full-time
- Working as a strategic business partner to cross-functional teams, this position will leverage your ability to manage a team of analysts to quickly gain insights from quantitative and qualitative data understanding customers' needs, engagement opportunities, track key performance indicators (KPI) and assimilate industry trends to support insights-driven business decisions.
- As a strategic lead for both our B2B and B2C channels, you will manage a team to perform exploratory data analysis to identify product trends, traffic engagement opportunities, monitor customer experience (CX) performance and customer journey (path-to-purchase, attribution, bounce rate), run conversion analysis (e.g. Checkout waterfall, null searches, abandonment) and make recommendations to effectively support our strategic digital initiatives.
- Manages all aspects of digital analytics and visualization tools (Adobe, Comscore, SAS, Power BI, Tableau, APT, etc.)
- SME for digital marketing reporting including SEO, SEM, social, email, etc.
- Manages site usability along with engagement of digital marketing campaigns, and present actionable
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