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Manager, Repatha Direct to Consumer Marketing
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- In this vital role, the Consumer Marketing Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment.
- This position has a key role in driving this mission by leading direct-to-consumer (DTC) marketing communication and media strategy and execution for Repatha in the U.S. The Marketing Manager will lead the development of communications strategy from insight identification to concept, from concept to development, and from development to launch.
- Lead execution of breakthrough branded campaign, DSE communication, and tactics across DTC ecosystem (website, social media, search, digital, point-of-care, email and others) for General Market and Hispanic audiences.
- Lead paid and organic social media strategy - including role of channels, innovative opportunities, creative strategy, content calendar, and new channel expansions.
- Be the expert on digital channel capabilities and innovation, partnering with C360 to improve DTC's omnichannel foundation for optimizing engagement dynamically across channels
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