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Manager of Web Conversion Analytics
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- Digital marketing is primary focus for OneMain Financial to drive originations, as we continue to digitize our branch-centric acquisition model.
- Reduce funnel fallout and increase app submissions using a combination of landing page testing, elimination of user journey friction, offer presentment/placements, personalization, text/imagery changes, and new app features.
- Develop test design and post-test analytics, such as defining target KPIs and analysis plan including sample-size requirements for statistical significance, quantifying business value, drilldowns on large variances to uncover root cause, and monitoring with data visualization tools/dashboards.
- MBA or Master’s degree with concentration on Marketing, Data Science, or Statistics is preferred
- At-least mid-level proficiency and hands-on SQL skills (and/or R, SAS, Python) with ability to self-serve on constructing data joins, data aggregation and manipulation, and building segmentation.
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