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Manager - Media Planning, MakerPlace
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Full-time
- The Manager - Media Planning, MakerPlace, will play a major role in driving Michaels media planning and developing paid media campaigns for our key growth initiative, MakerPlace.
- Drive media strategy across all major video & display platforms (Linear, CTV, Online Video, & Display) utilizing best practices, performance data, and MMM results.
- Lead overall media planning for some key media campaigns including MakerPlace.
- Work with the VP & MMM partner on scenario planning across the business & programmatic channels to develop multiple options given various budgets.
- Bachelor's degree in Marketing, Analytics, Digital Media, User-experience, Public Relations, Communications, Journalism, or related field
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