Tampa General Hospital

Working with marketing leadership, this position is responsible for developing omni-channel, multi-touch marketing strategies that leverage a CRM system and include goals, target audiences, tactics, reporting metrics, evaluation and optimization.. Work with outside agency partners in the execution of multi-channel campaigns and consumer research projects.. Coordinate with Communications team to lead the messaging and scripting of promotional, physician videos and segments featuring TGH in the best light and marketing specific service.. Expertise in the latest digital marketing techniques and developing content for them, including paid search, digital display, marketing automation, online video and audio, social, website management, etc.. TGH Main Campus

manager marketing

Job Summary This position reports to the Assistant Director of Marketing and Consumerism. This position is responsible for strategy development, results tracking and oversight of successful service line marketing campaigns with the goal to increase market share and drive revenue for key service lines, programs and initiatives. This position will serve as a team lead for service line physician leadership and administrators, working collaboratively with them while monitoring and reporting on campaigns status and effectiveness. Working with marketing leadership, this position is responsible for developing omni-channel, multi-touch marketing strategies that leverage a CRM system and include goals, target audiences, tactics, reporting metrics, evaluation and optimization. Individual will ensure project timelines and budgets are met while maintaining brand consistency and incorporating industry best practices. The Manager of Service Line Marketing will work collaboratively with strategic services planning department to understand the service line patient journey mapping and consumer profiles, driving increased consumer engagement and conversions. This position will utilize ROI reporting and an analytics dashboard to identify optimization opportunities and present the findings that demonstrate marketing value with service line leadership. The role serves as a marketing expert and provides council to service line leaders. Must be able to work in a fast-paced environment and understand healthcare marketing complexities. This position will coach a cross-functional marketing team to identify campaign tactics and audiences, develop and maintain relevant creative and content, execute on marketing plans, continuously evaluate and optimize performance, and pull reports monthly, quarterly and annually to show campaign performance. Develop comprehensive healthcare marketing strategies to achieve key business goals and objectives for assigned service lines and programs.
Collaborate with service line, marketing leadership and strategic planning teams to establish target audience, messaging and KPIs for marketing campaigns.
Collaborate with the Director of Institutional Marketing to leverage and message U.S. News and World Report hospital and service line rankings.
Provide creative brief to internal team as foundation for campaign implementation.
Collaborate with Sr. Marketing Coordinator on implementation, optimizations and performance tracking.
Lead the production and scripting of all paid TV buys and audit regularly.
Oversee campaign budget and pacing, reporting up to leadership on a regular cadence.
Analyze strategic planning data and insights, combined with market research, to understand market behaviors, trends and competition to better inform marketing campaigns.
Develop ROI and a measurement plan to support the evaluation of campaign success and utilize Datorama dashboard for tracking performance.
Lead collaboration between service line leadership, team members, and physicians to ensure marketing content is relevant.
Identify and understand marketable details about each service line/program including revenue-driving conditions and procedures, service line differentiators, messages, target audiences, consumer behaviors, referral patterns and growth opportunities.
Regularly report on campaign status and results at service line meetings and communicate recommendations on next steps.
Work with outside agency partners in the execution of multi-channel campaigns and consumer research projects.
Direct and coach marketing team members to implement campaigns and achieve results.
Drive innovation at every step.
Lead the development of all Physician Business Development materials.
Coordinate with Communications team to lead the messaging and scripting of promotional, physician videos and segments featuring TGH in the best light and marketing specific service.
Look for ways to collaborate with the Communications team on patient stories and unique ways to elevate service line marketing efforts.
Lead the onboarding/deboarding process of all physicians, working with internal team as needed.
Develop relationships with key stakeholders and provide a high-level of customer service.
Lead and support service line events and marketing efforts within the community.
Coordinate with Communications team to lead the messaging and scripting of paid marketing buys such as daytime segments with local TV affiliates.
Support, encourage and develop marketing team members.
Other duties as assigned.
Minimum of 4-year college degree in Mass Communications, Public Relations, Marketing, Business, Advertising or related field. Master’s degree preferred.
Minimum of 5-7 years of experience in a leadership or management role.
Must have experience managing a team for results.
Experience in healthcare marketing.
Full understanding of healthcare service lines and operations Knowledge & Skills Preferred Experience working in healthcare marketing or related field.
Experience with US News and World Report service line marketing preferred but not required.
Demonstrated success in executing cross-channel marketing campaigns that utilize a CRM system and drive consumer engagement and conversions.
Multifaceted leader with strategic, analytical and project management skills.
Experience developing and tracking campaign measurements and presenting quantifiable ROI and results.
Expertise in the latest digital marketing techniques and developing content for them, including paid search, digital display, marketing automation, online video and audio, social, website management, etc.
Understanding of paid, earned and owned media with ability to work with Communications team and agency partners to achieve goals.
Focus on understanding new marketing best practices and ability to quickly implement them across traditional and digital media.
Strong communications skill to communicate technical details between multiple audiences with varied levels of understanding.
Excellent organization and project management skills with ability to shift priorities and manage multiple projects simultaneously.
Ability to provide strategic guidance on marketing for service line initiatives.
Ability to work in a fast-paced environment.
Ability to develop and deliver presentations to large and small groups.
Experience managing relationships with multiple internal customers and vendors.
Ability to manage and track large budgets.
Must be a team player, and able to collaborate and influence, and build consensus.
Must conduct themselves in a professional manner at all times.
Must be hard working and ethical. Primary Location Tampa Work Locations TGH Main Campus Eligible for Remote Work Hybrid Remote Job Strategic Services/Business Development Organization TGH - Hospital Schedule Full-time Scheduled Days Monday, Tuesday, Wednesday, Thursday, Friday Shift Day Job Job Type Hybrid Remote Shift Hours 8:00 am - 5:00 pm Minimum Salary 74,776.00 Job Posting Mar 12, 2024, 3:14:04 PM
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