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Manager, Key Accounts - on - Premise
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- Reporting to the Senior Manager of Regional On-Premise Key Accounts, the Regional On-Premise Key Accounts Manager (RAM) will represent our full portfolio of brands (Mark Anthony Brands & Mark Anthony Crafted Spirits) to target priority assigned On-Premise Regional Key Accounts.
- This will include identifying in-account activation opportunities, negotiating partnerships with a focus and understanding of marketing levers and their associated ROI, and identifying/collaborating local sales marketing opportunities with our Field Sales/Marketing teams and respective Distributor Network.
- Strategic & Marketing Planning (30%) Develop Account specific programs and promotions with internal & external Marketing organizations that increase the value of Mark Anthony partnerships with the Accounts management team and Distributor teams.
- Conduct customer analysis, assessing sales and data information using variety of sources (Internal Sales Data; Industry Research/Survey Databases – CGA, Technomic, etc; available On-Premise IRI & IRI Retail Execution Data) all in collaboration with Category Insights team.
- Contribute as a strong voice on the MABI On-Premise Key Accounts & Field sales team in sharing best practices & supporting the team vision of being the #1 Seltzer/RTD Player in On-Premise Accounts; as well as rapid growth of MACS Brands, priority White Claw Vodka.
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