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Manager, Global CRM & Loyalty
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$90,000 - $150,000 a year
- We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team.
- Business partners include but are not limited to the Creative Services, Legal, Ecommerce, Store Comms, Store Operations, Customer Analytics, IT, Merchandising, Digital Marketing, Retail Marketing, Clienteling and email teams.
- Segmentation and Personalization: Redefine Customer segmentation strategy & optimize audience strategies across all consumer marketing channels to tailor messaging to specific customer segments, driving increased engagement and loyalty.
- Lifecycle Marketing: Develop and orchestrate cross channel customer lifecycle journeys & expand behavioral trigger programming leveraging automation to optimize engagement and improve retention – including Email & SMS acquisition initiatives, onboarding journeys, nurture, and win-back programs.
- Global Customer Database Management: Set global CRM strategy to grow our customer database & partner with regions to localize based on local specificities or requirements, identifying opportunities to improve customer data quality through new processes and technologies.
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