L'Oral

An integral part of the Pulp Riot Marketing team, the Digital Marketing Manager will work closely with the Marketing, Sales and Education teams to create and deliver impactful digital campaigns that increase brand awareness, traffic and conversion in pro and consumer channels.. Advocacy + Influencer Relations (40%). Develop and execute CRM plans with SalonCentric to support new launches and animations (email campaigns, including targeted series; SMS; app). Related work experience which demonstrates an understanding of and skill in the confluence of brand management and digital marketing principles. Experience working within professional beauty industry and SalonCentric is preferred, but not required

digital marketing

Title: Manager- Digital Marketing Brand: Pulp Riot Location: El Segundo, CA (3days/week) Job Summary An integral part of the Pulp Riot Marketing team, the Digital Marketing Manager will work closely with the Marketing, Sales and Education teams to create and deliver impactful digital campaigns that increase brand awareness, traffic and conversion in pro and consumer channels. Collaborate with multiple stakeholders including, but not limited to: division counterparts, distributor partner, retailers, and all internal sales, marketing and operations partners. Actively builds networks and is in-house go-to for all digital initiatives for Pulp Riot. Paid Media + Content (40%)
Collaborates with marketing (US + DMI), sales and education teams to understand respective calendar and business objectives
Applies and creates actionable paid digital campaigns for launches and animations
Manages briefing and execution of all paid digital campaigns in partnership with internal and external stakeholders
Partners with creative resources to ensure content properly adapted for multiple formats. (Web & Mobile)
Conducts updates to all content across sales channels, in partnership with Marketing, Education, Sales Advocacy + Influencer Relations (40%)
Grows and supports pro and consumer influencer relationships and programs
Supports product seeding to help grow community and brand awareness
Manages relationships, contracts and core activity with brand ambassadors
Analyzes and translates insights from owned social channels/groups; report findings with cross-functional teams and turn into actionable digital plans for US CRM/Ecomm (15%)
Manages web updates for new launches and ongoing optimization opportunities (product pages: content + copy)
Identifies exposure opportunities on distributor and loyalty site and briefs/develops content with cross-functional teams to increase brand relevance
Develop and execute CRM plans with SalonCentric to support new launches and animations (email campaigns, including targeted series; SMS; app) Additional Responsibilities (5%)
Update IMC budget tracker to ensure campaigns are on-budget
Test and learn on platforms and ensure strategies meet current best practice standards for each channel
Keeps current on latest industry trends and participates in brainstorming sessions; presents new ideas for continuous improvement
Ad hoc requests as needed Job Requirements College Degree
4 - 7 years of relevant experience in digital marketing and project management
Related work experience which demonstrates an understanding of and skill in the confluence of brand management and digital marketing principles
Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
Ability to lead presentations
Feel comfortable working autonomously in an entrepreneurial environment, with low-moderate supervision.
Highly collaborative across different stakeholders in a matrixed environment
Self-motivated, results-oriented, strategic thinker
Strong time management and prioritization skills
Strong computer skills necessary (All Microsoft Office programs) with heavy focus on PowerPoint
Experience working within professional beauty industry and SalonCentric is preferred, but not required Essential Physical Requirements Travel will vary based on brand events and meetings - up to 5%
Must be able to work in an office environment, minimum of 3 days per week. Salary Range: 92k-125k + bonus
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