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Manager, Channel Activation & Innovation
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$50,000 - $180,000 a year
Full-time
- It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.
- About the Role:The Channel Activation & Innovation Manager leads initiatives that enable the Dow Jones CRM team to deliver impactful subscriber engagement and retention campaigns.
- This role and the Channel Activation & Innovation function is embedded within the Engagement & Retention (CRM) team, and will work cross-functionally with teams across the organization (Subscriber Lifecycle Strategy, Retention, Marketing Operations, Product, Engineering, Legal, etc
- Develop and execute a roadmap for tactically improving channel metrics and the performance of multi-channel campaigns, balancing marketing strategy with a robust understanding of Dow Jones’ technical infrastructure.
- Operate directly within CRM tool(s) to conceptualize and design holistic, multi-channel campaigns.
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