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Loyalty Program Specialist
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- Responsible for the day-to-day activities related to delivering digital marketing programs that will help independent retailers drive traffic, revenue growth, customer retention, and basket growth.
- Build and execute loyalty program strategy, assisting with research, benchmarking, and defining audience.
- Capture action plans, communicating updates on an ongoing basis to all parties, including 3rd party partners, store support and MDI.
- Build all promotional emails and draft verbiage for SMS marketing.
- Coordinate reporting workstreams with MDI analytics team and external partners.
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