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Lifecycle Marketing Operations Manager (Onsite)
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- Gerber Life Insurance Company is seeking a Lifecycle Marketing Operations Manager.
- You will collaborate cross-functionally to execute engaging campaigns that enhance customer experiences and contribute to the overall success at Gerber Life. Lifecycle marketing focuses on building and maintaining strong relationships with customers throughout their entire interaction with the Gerber Life brand, from initial awareness to post-purchase engagement.
- The Marketing Operations Manager plays a crucial role in ensuring that marketing operations are streamlined, efficient, and aligned with the overall audience led lifecycle marketing strategy.
- In this position, you will be responsible for the day-to-day management of marketing activities, including the advancement of email campaign programming, campaigin execution and operations, data maintanence, augmentation and the implemention of new MarOps frameworks
- Manage daily operations of the Lifecycle marketing channels marketing calendar, strategy and content, build and deployment of email campaigns, SMS, display, social as well as the A/B testing, measurement and reporting.
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