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Lead Product Marketing Manager
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$192,050 a year
Full-time
- DIRECTV is seeking a Lead Product Marketing Manager to lead development and execution of the content curation strategy for a new platform experience, merchandising the best available content to engage users, drive upsell, and create revenue opportunities.
- Create and execute a comprehensive, dynamic merchandising strategy across multiple content types (FAST/AVOD/Premium/Standard), genres and growing library size.
- Develop and present a unique editorial voice to engage and retain users.
- Generate advertising and sponsorship revenue opportunities in partnership with Ad Sales.
- Collaborate with key stakeholders including Product, Content, Marketing, and Customer Acquisition to achieve company goals.
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