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Lead Email And SMS Specialist (Salesforce Marketing Cloud)
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Full-time
- Reporting to the Digital Communications Manager, the Lead Digital Communications Specialist is tasked with developing, implementing, and analyzing email and SMS acquisition and engagement campaigns and marketing/communications automation initiatives.
- Work with the Digital Communications Manager, ministry partners and Marketing Strategic Communications (MSC) stakeholders to design and manage email and digital acquisition campaigns that utilize best practices to drive open and conversion rates
- Help with strategic projects including the migration from Eloqua to Salesforce and the introduction and implementation of SMS campaigns
- Help supervise team of any future Digital Communications Specialist(s) including training, task management, administration, and giving direction
- At least one year of experience with Salesforce Marketing Cloud and familiarity with AMPscript
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