Klaviyo

To help fuel our growth and find new ways to continuously improve, we are looking for a Lead Business Analyst, Marketing Systems and Data Strategy to translate GTM marketing needs into technical systems requirements.. You will serve as a bridge between GTM marketing stakeholders and the technology teams who turn requirements into reality.. Act as a technical program manager on strategic initiatives.. 4-6+ years of experience in Marketing Operations, Sales Operations, or related functions in a B2B Technology Sales Organization. Experience in additional marketing and sales tech stack systems like Salesforce Marketing Cloud, LeanData, 6Sense

lead business analyst

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny. About The Team And Role The Klaviyo Go-to-Market (GTM) organization is responsible for revenue delivery and customer satisfaction across our fast-growing global customer base. To help fuel our growth and find new ways to continuously improve, we are looking for a Lead Business Analyst, Marketing Systems and Data Strategy to translate GTM marketing needs into technical systems requirements. You will serve as a bridge between GTM marketing stakeholders and the technology teams who turn requirements into reality. As an integral member of the Business Systems Process Automation team dedicated to supporting Marketing, you will play a pivotal role in steering the hyper-growth of our marketing organization. Your primary focus will be on specifying system requirements, streamlining processes, and managing strategic and operational initiatives. Serving as the 'connective tissue' between cross-functional Go-To-Market teams and technology systems, you will drive critical marketing systems programs. Success in this role relies on your exceptional partnership skills, clear articulation of business requirements, and a profound understanding of both business and technical systems, with a particular emphasis on supporting Marketing. Your work will be instrumental in executing vital growth and business process efficiency initiatives. How You’ll Make a Difference Ownership:
Act as a technical program manager on strategic initiatives. Create project plans, identify and document business processes and technical dependencies, facilitate user acceptance testing, and communicate with stakeholders throughout the project.
Manage the systems backlog for Marketing, including gathering needs from Marketing and Marketing Ops, hosting backlog refinement sessions with Ops counterparts, and developing requirements documentation.
Cross-functional Collaboration:
Align closely with GTM Enablement and GTM Systems teams on training and documentation needs for upcoming releases impacting internal end users.
Act as the connective tissue between GTM Systems and Operations. Leverage strong understanding of critical Marketing business processes to help identify gaps in systems and automation related to business operations.
Align GTM Analytics, BI Engineering, Finance Ops, and other cross-functional teams on forthcoming systems projects and initiatives where there may be impact on their respective bodies of work. Partner with other Klaviyo cross-functional teams to help drive forward the needs of the Sales team and provide business context for enhancement requests. Ensure dependent project workstreams are defined.
Go-to-Market Strategy
Develop prioritized plans and develop workflows to enable strategic programs Who You Are Ability to execute and deliver in a fast-paced environment while balancing competing priorities
Analytical and solutions-focused problem solver; able to identify root causes, remediate existing issues and anticipate new ones, and proactively identify opportunities to help Klaviyo scale efficiently and effectively
Self-starter with a voracious appetite to learn and grow
Results oriented, have strong attention to detail, and are able to prioritize multiple objectives and projects (excellent organizational skills)
Highly collaborative
4-6+ years of experience in Marketing Operations, Sales Operations, or related functions in a B2B Technology Sales Organization
B2B/SaaS company experience scaling an organization through significant growth
Proven experience managing Marketing transformation projects and understanding of automation capabilities
Experience in additional marketing and sales tech stack systems like Salesforce Marketing Cloud, LeanData, 6Sense
BA/BS Degree #CR1 #Hybrid #San Mateo The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees. Base Pay Range For US Locations: $120,000—$180,000 USD Get to Know Klaviyo We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us. Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law. IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. You can find our Job Applicant Privacy Notice here.
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