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Insights And Analytics Manager
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$159,375 - $265,625 a year
Full-time
- We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty.
- Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.
- This person will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics.
- Navigate through extensive datasets using tools such as Google Analytics, Adobe Analytics, Salesforce, Google Ads Data Hub, and Amazon Marketing Cloud, transforming data into actionable insights through compelling storytelling.
- Spearhead the creation of measurement plans, testing strategies, and dashboards using leading data visualization tools (e.g., Tableau, Datorama, Data Studio, Looker).
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