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Industry Strategy Lead, Marketing - Insurance
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Full-time
- This person will partner with Sales, Marketing, Product Management, Customer Success, and other GTM functions to drive awareness and demand for the Appian AI process automation platform and related solutions in Insurance and its sub-markets.
- This person will create holistic industry marketing strategy plans, coordinate across departments to execute those plans, and measure and report on program effectiveness against pipeline and revenue goals.
- Define a global marketing strategy for capturing the mindshare of our target buyers within the Insurance segment.
- Define tactics for generating awareness and high-quality leads for the Sales team; work with Digital Marketing, Events, and Field Marketing teams to coordinate, execute, and amplify pipeline-generating programs.
- Support product launch and sales enablement efforts by helping to create positioning and messaging documents, sales presentations, solution briefs, and other product collateral.
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