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Head of User Acquisition
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Full-time
- Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment.
- Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states.
- Betr plans on launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, as well as its iGaming vertical with the launch of Betr Casino by the end of 2024.
- The Head of User Acquisition will work alongside the Head of Customer Retention, both reporting to the Head of Marketing, to optimize the customer lifecycle and maximize customer value.
- Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth for Betr's daily fantasy pick’em (Betr Picks) and sportsbook (Betr Sportsbook) products.
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