Upvote
Downvote
Head of Social Media
Share Job
- Suggest Revision
- Lead organic owned media channels, including social (e.g. Instagram, Threads, TikTok, etc.)
- Develop playbooks for growth, engagement, alignment to the WHOOP mission/vision and ultimately conversion to the membership sales funnel.
- Own the WHOOP programming calendar and build a content planning process that ensures appropriate timing, alignment to tentpole moments, coverage of brand opportunities, resource allocation, and alignment to required impact.
- Evaluate content slate and develop framework for refining the content playbook.
- Develop a clear POV on the purpose of each distribution channel as a driver of larger business goals, and establish corresponding goals (i.e. TikTok organic is for brand growth, has a follower growth goal)
Active Job
Updated TodaySimilar Job
Relevance
Active