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Head of Performance Marketing
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- You will partner with Finance and Sales on funnel reporting, CAC, LTV, and present data and insights to Growth Marketing, Sales, and our leadership team/Board.
- This role reports directly to our Chief Marketing Officer and works in close partnership with the Head of Growth Marketing.
- our web and digital marketing strategies and oversee their execution (email marketing, SEO, web site and LP engagement and conversions, paid advertising/social, etc
- with business operation leaders to foster a data-centric approach within the organization; leverage data engineering strategies to inform decision-making processes and marketing effectiveness
- and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona.
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