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Head of Paid Media - Remote, US
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- The Head of Paid Media position will report to our Senior Director, Growth Marketing.
- Build and deliver bottom-up growth forecasts by channel, partnering with the Senior Director of Growth Marketing, Product Leads, and the Finance team to refine scenarios based on company revenue targets
- Demonstrate effective agency management and relationships with Media AOR to manage audience development and insights, planning, execution, and measurement
- Lead day-to-day internal analytics with support from Senior Marketing Manager & Marketing Managers; effectively manage Media agency to produce Advanced Analytics models and demonstrate understanding and application of outputs (MTA, MMM, Incrementality)
- 8+ years experience in media planning, buying, execution, and measurement
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