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Head of Media Strategy
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- ADT is synonymous with peace of mind, a sanctuary in a fast-paced world.
- In taking on the role of Head of Media Strategy and Performance you will play an integral role in demand planning, the use of 1st party data in media optimization, and aligning our media narrative with market needs and consumer expectations.
- Embark on a transformative leadership journey as our Head of Media Strategy and Performance.
- Strategic Demand Shaping: Partner with our Advanced Analytics team to integrate media strategy with demand planning to accurately forecast and stimulate interest in our security solutions, working intra-functionally to design cohesive, omni-channel media campaigns that achieve desired outcomes.
- Predictive and Adaptive Planning: In collaboration with Analytics partners (Advanced Analytics, Performance Analytics, Agencies):Utilize predictive analytics to guide media planning, understanding when and where our messages will have the most impact on key business metrics such as increasing familiarity and demand.
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