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Senior Brand Manager, Global Yankee Candle
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$138,375 - $169,125 a year
Full-time
- This position is located in Norwalk, CT with expectation of travel every other week to the Home Fragrance office in South Deerfield, MA for a minimum of 2 days.
- The Senior Manager Brand Management position is a critical leadership role for Yankee Candle with P&L responsibility.
- The role oversees leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omnichannel.
- Work across the business units with all key functions - Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal - as well as centralized support teams to drive profitable sales for the Food brands.
- Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade.
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