Abbott

Global Digital Marketing Manager, Neuromodulation. As the GLOBAL DIGITAL MARKETING MANAGER, you will be responsible for the development, planning and execution of the global digital marketing strategy to transform the experience for our customers.. This person plays a key role in driving digital transformation for Abbott’s NEUROMODULATION business through new ways to acquire, engage and retain our customers to deliver aggressive growth targets.. Own growth marketing strategy for patients and healthcare professionals to transform neuromodulation business.. Create, manage, and experiment with new user acquisition and experience projects (i.e. chatbot, HCP tracking and profiling, etc

global digital marketing manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. Job Title Global Digital Marketing Manager, Neuromodulation Working at Abbott At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You’ll Also Have Access To <ul><li>Career development with an international company where you can grow the career you dream of.</li><li>Free medical coverage for employees* via the Health Investment Plan (HIP) PPO</li><li>An excellent retirement savings plan with high employer contribution</li><li>Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.</li><li>A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.</li><li>A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. </li></ul>THE OPPORTUNITY This position will work out of our Austin or Plano, TX sites in the Neuromodulation division. This is an onsite position. Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum. As the GLOBAL DIGITAL MARKETING MANAGER, you will be responsible for the development, planning and execution of the global digital marketing strategy to transform the experience for our customers. This person plays a key role in driving digital transformation for Abbott’s NEUROMODULATION business through new ways to acquire, engage and retain our customers to deliver aggressive growth targets. What You’ll Work On <ul><li>Own growth marketing strategy for patients and healthcare professionals to transform neuromodulation business.</li><li>Identify gaps and find opportunities in funnel to increase customer acquisition, prevent and reduce customer churn to create best-in-class experiences.</li><li>Analyze and optimize live campaigns on existing channels.</li><li>Create, manage, and experiment with new user acquisition and experience projects (i.e. chatbot, HCP tracking and profiling, etc.).</li><li>Develop and standardize reporting across channels to measure impact against benchmarks.</li><li>Own and manage growth marketing budget.</li><li>Incorporate and assist with market research in the development of messaging and content to best resonate with our target audiences.</li><li>Partner with internal cross functional stakeholders and external agencies to develop creative, manage timelines and execution of current projects. </li><li>Localize campaigns and share learnings, development, and assist in implementation with other areas or countries where appropriate to align with strategic goals. </li></ul>Required Qualifications We’re excited about you if you have: <ul><li>Bachelor’s degree in marketing, business, or related field.</li><li>6+ years of experience in growth or digital marketing with a solid portfolio of successful marketing campaigns and projects.</li><li>Proficiency in marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics.</li><li>Experience creating compelling content across various channels to motivate action and using multivariate experiments to optimize conversion.</li><li>Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools.</li><li>Self-starter with growth mindset, willing to experiment with new ideas and take calculated risks.</li><li>Familiar with regulatory compliance requirements and regulations. </li></ul>Preferred Qualifications <ul><li>Experience managing people and/or leading teams. </li></ul>Apply Now <ul><li> Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. </li></ul>Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. The base pay for this position is $90,700.00 – $181,300.00. In specific locations, the pay range may vary from the range posted.

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