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Franchise Marketing Specialist
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Full-time
- Our TWO MEN AND A TRUCK Brand is seeking a Franchise Marketing Specialist to join the team based in our Michigan Support Center.
- As part of a multi-department consulting team, promote and assist in planning and executing local franchise marketing solutions supporting playbook and tactics including PPC, local direct mail, awareness advertising (TV, radio, digital display, or billboard), social media, grassroots marketing and other local marketing and advertising tactics
- Interact with Home Office marketing department team members to gain basic knowledge of each subject matter expert’s area of expertise; proactively develop job aids and other internal support materials to achieve knowledge level sufficient to assist with most franchise questions and inquiries (some requests will still require elevation to SME)
- Work closely with Internet Marketing Specialist as assigned franchises to ensure franchise web content is updated according to policy
- Comprehensive knowledge of digital advertising including social media, PPC, digital display, SEO, and OTT
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