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DTC Marketing Manager
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- Lead and implement the development of breakthrough consumer centric experience programs.
- Lead a cross functional and agency working team, which includes but not limited to brand owners, agencies, tasting room teams, sales (trade) and other business departments fostering and building a strong multifunctional team.
- This individual will connect the dots across all groups to ensure consumer experience is cohesive and aligned with the brand.
- Train and coach winery personnel on brand experience expectations and develop key experts and leaders to effectively execute and deliver expectations.
- Drive and implement visitor center asset creation (in conjunction with agencies and brand) and training materials for flawless rollout and execution of experiences (training materials with on-brand scripts), driving sales results and business objectives.
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